I bet it's another scam.
As a skeptics organization, it probably is genuine, but probably also has a hard time getting any visibility.
I don’t like wiki but it is quickie. Don’t think these guys are either lefties or scam artists. They have been around a while too.
—
http://en.wikipedia.org/wiki/The_Heartland_Institute
The Heartland Institute is a conservative[2][3] and libertarian[4][5][6] public policy think tank based in Chicago, Illinois which advocates free market policies. The Institute is designated as a 501(c)(3) non-profit by the Internal Revenue Service and advised by a 15 member board of directors, which meets quarterly. As of 2011, it has a full-time staff of 40, including editors and senior fellows.[5] The Institute was founded in 1984 and conducts research and advocacy work on issues including government spending, taxation, healthcare, tobacco policy, global warming, information technology and free-market environmentalism.
In the 1990s, the group worked with the tobacco company Philip Morris to question the science linking secondhand smoke to health risks, and to lobby against government public health reforms.[7][8][9] More recently, the Institute has focused on questioning the scientific consensus on climate change, has sponsored meetings of climate change skeptics,[10] and is now promoting public school curricula challenging the mainstream science on climate change.[11]
Yes, I sure they are scamming people by advocating against national health care, against carbon credit schemes, and for school reform. The dirty scammers. /s