SO now they will buy two, Mars sells more, consumer spends more to get the previous amount of calories .. the size change doesnt alter the addiction ....
Now it will cost much more to buy 2 whereas the big size was only 40 cents more. Forget saving money by having your kids split one. But why should Micelle Obama understand economies of scale?
All right, children can you say opportunistic? Gotta help the bottom line.
Plus they are not going to be as satisfied if there is not the right proportion of salt. Stop them before they ruin everything.