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As one of the greatest, most effective leaders in conservative history, Gingrich got the full Palin treatment, I used to keep a collection of all the news magazines on my bar and I would splay them out when Gingrich came up during discussions, every one of them were like horror magazine covers, with Speaker Gingrich as the monster.

Those magazines were from the first 6 weeks of Gingrich becoming a national figure, they were his very first “introduction” to the public, they were not from a year or two down the road. After saturating the public with that poison, the media then started polling on the Speaker, and creating news on that negative polling.

We had never seen approval polling on Speakers before that I recall. How does a Speaker effect his national approval rating? He is only a Congressman, and the work he does as Speaker cannot move national polls up or down, he isn’t a President that can make dramatic national decisions, and disperse huge funds and make decisions to go to Mars, or invade a country.

Every true conservative is going to start out with terrible poll numbers with the general public, because until he becomes the nominee, he is simply a punching bag for the GOP-e and the media, and the Democrat party, but once the general starts, then suddenly the Republican Presidential candidate is on equal footing, suddenly he represents the Republican party, and 100s and 100s of millions of dollars will be spent to sell him to the public.

The window when it becomes about campaigning and mass advertising is the time when the old polling data becomes meaningless, because it is a several months window, when the conservative becomes equal with the media.