It's a Wendy's commercial called 'Hole'... weird:
A crowd of people is running towards and jumping in to a giant hole in a field.
Running in the crowd is a man wearing a red wig with pigtails, like the girl in the Wendy's logo.
While running he notices something isn't right and is "a little creepy".
He notes that the people around him aren't thinking straight.
He goes on to think that burgers shouldn't sit around in a warming tray because it will end up dry.
He states out loud that burgers should sizzle off the grill and be made to order.
Several other people rally around him and begin to run away from the hole.
http://www.splendad.com/ads/show/1278-Wendys-Hole