bump
bad news for the dinosaur meedia?
Absolutely. P&G is considered the bellwether in advertising. It’s about time they figured it out.
http://adage.com/article/digital/p-g-cut-1-600-jobs-bank-digital-long-term-savings/232385/
P&G to Cut 1,600 Jobs, Bank on Digital for Long-term Savings
Chairman-CEO McDonald: ROI in Digital ‘Much More Efficient’
OK. Your post #4 was just a little scary.