Bong was an awesome WWII pilot. Flew the P-38, an awesome plane, and one of the first designs of Kelly Johnson, the man who also design the SR-71, AKA "The Greatest Plane in the History of Aviation." And right over the Illinois-Wisconsin Border they is a rest stop named after Bong too, and yeah, as college young 'uns did choose to imbibe there.
Here's Bong with his babe: