I have also noticed that a lot of commercials on TV (especially for SUBURU) will have a person singing in a fuzzy non professional singer kind of voice with a string instrument of some kind as the only accompaniment. I think the ads are targeted towards women who talk in the “fry voice”.
This trend may be part of feminism, to strip women of “feminine” voices.
When I was hitting my teens, I was lectured by more than one woman that my voice was too high, too girlish. I had to speak lower, “like a man”, to be treated as an adult and as respectable.
I lowered my voice because that is what I was told to do as an adult and to be respected. Then I scaled back my career when I had kids and received criticism that it wasn’t good enough for a woman with a college education.