Others are following and it will eventually be a saturated market. Cable will fade as a source of movies but kept alive by news, sports, junk channels like the one owned by Al Gore and selling jewelry. Even the Discovery Channel would make more sense on Netflix. Watch what you want when you want it. Watch 1 episode or 10 in a row. Wait until the last episode of Lost or Damages is shown (or released to Netflix) and then get up early the next day popcorn, giant Pepsi and Mild Duds in hand and watch the whole season in one fell swoop.
Make that Mild Duds.