Exactly, absolutely no one cares about the NBA. Which is why the moron owners and players figured they’d better get a deal done and start playing again (even though no one cares). They were becoming invisible and forgotten in the marketplace. Now the crappy sports channels will at least have to mention them.
They decided to play because they realized, that no one cares... a lost NBA season means nothing. How many people do you know that are in depression or even care about the NBA strike?
If the NBA strike mattered, it would be the lead story or at the top of ever sports talk show on TV and CABLE every day and night.. is it? Nope.. maybe a blip here and there, but nope, its not what people think about, care about, or are living their lives around.
I love basketball, I play it 3-5 times a week, played and loved the game my entire life, and yes if an NBA game is on, me and my friends will watch it if we are getting together, but do we plan our days around it? Nope.. we find something else to watch if we get together and no hoop game is on, and this is a group of folks who actively PLAY and Love the game, but the NBA means little to nothing to any of us, and we are not the exception, but the normal.
Outside the major markets, most folks don’t care one bit that the NBA is on strike. no one is breaking down doors, sending death threats to players or management, no one is beside themselves because of the threat of a loss of a season... its a literal non event should the NBA lose an entire season to this silliness.
The longer they go without it, the more the networks are coming to this realization too, putting the NBA’s long term TV contracts in jeopardy. Networks and cable may be locked into what they paid for the current contracts, but had they missed an entire season with the general public going “eh”.. I guarantee their next negotiations wouldn’t get the NBA the same $$ adjusted for inflation.
Its a non event, think otherwise? Go show me how much time ESPN SportsCenter has dedicated of its nightly broadcast time to the strike since its start. Ron Paul’s gotten more airtime than the NBA strike.