LOL... Seriously, I have been in the game for a loooong time and Facebook is NOT hurting for views to the point of paying for it's use. I can literally plop that snippet of code on my website in 5 min.
Naivete has nothing to do with it...well, except maybe for you in terms of social media. Deal with it. Facebook is NOT paying anyone anything to put their stupid widgets on their page.
When Gannett instructs all of their affiliates to toss everything they have and go with facebook, are the Gannett people plopping code on a website in five minutes? No, they are sitting around drinking martinis. Took them five minutes to write and publish the decree. The shmucks who have to toss everything and start over spend a lot more than five minutes, rest assured.