Well it has been everything else. Just what we need another sports station here in Memphis.
Yup, guess it was a sports station before, too.
The 680 in Memphis was Air America at one time then flipped to Fox Sports and then ESPN, IIRC. I have visited Memphis a couple times. Most recently, I was in town on a Sunday and as I drove into town to have a little fun and music on Beale St.,
I got to hear my Red Sox get thrashed by the Yankees :(
on ESPN Sunday Night Baseball on AM 680 and FM 92.9
Sports “bills well”; that is, even if they don’t get good
ratings, advertisers will spend $$ on a sports station. (Boston has two biggies, Entercom’s WEEI and CBS’s WBZ-FM
The Sports Hub, battling it out...)
The Country Gold station here in Columbia has came and went in terms of formats. I haven’t listened in a few weeks so it may have flipped again.
There never seems to be a saturation point for sports radio stations. I do a fair amount of road warrior in SC and if I can pick up anything in the middle of nowhere it is either some religious radio or endless sports radio stations.