[mmichaels1970]

I think this is going to really accelerate the cancellations.

Agreed. I personally suspect the Qwickster thing is a precursor to them just killing the DVD portion of their business. When they eventually fold up the shop on DVD shipping, they don't want the name to be too closely associated with NetFlix. Just my own theory of course.

[wagglebee]

Agreed. I personally suspect the Qwickster thing is a precursor to them just killing the DVD portion of their business. When they eventually fold up the shop on DVD shipping, they don't want the name to be too closely associated with NetFlix. Just my own theory of course.

That's my guess too.

DVDs are going to be obsolete in a few years and everyone knows it.

The future is streaming and they want to associate the Netflix name with the business that survives.

Streaming is far more profitable, the only thing really holding it back is that not everything is available to stream (including a lot of older movies).