Well, if they simply had to change the name, it should be something coherent like Netflix by Mail.
I believe most parts of the U.S are not infrastructured enough to sustain streaming video for the majority of their customers.
Or even Qwikflix is better than Qwickster. And if they just had to call it Qwickster, they should’ve spelled it Qwixter.
I believe the opposite is true. It doesn't take much in he way of bandwidth to stream a movie. The technology is cheaply available to consumers in any population center. Many people subscribe to services that provide them with enough bandwidth to stream even VUDU's super-hi-def content at 10mbs, on every television in the house. Hell, you could stream hi def to two televisions using a 3G (not 4G) phone as bandwidth. Bandwidth is cheap and readily available everywhere but the sticks.