from Boston Globe. It will be announced officially at 8 am
on Dennis and Callahan show.
http://articles.boston.com/2011-09-07/sports/30123801_1_simulcast-fm-signal-entercom
>>An oft-cited reason for WEEI’s recent struggles in its sports-radio showdown with 98.5 The Sports Hub is its lack of an FM signal. As of Monday, that reason will no longer exist. And neither will Mike FM.
>>Industry sources have confirmed that Entercom, WEEI’s parent company, will announce tomorrow morning that WEEI (850-AM) will begin simulcasting on WMKK (93.7), better known as the pop-rock station Mike FM. Entercom, WEEI’s parent company, owns four stations in the Boston market: WEEI (850), WMKK (93.7), hard-rock WAAF (97.7/107.3 FM), and talk station WRKO (680 AM).
WMKK’s pop-music format — its slogan is ’’We play everything’’ — will not move elsewhere on the dial.
>>While WEEI executives have occasionally denied that a simulcast or outright switch to FM was imminent, the news is not a surprise. The Sports Hub’s advantage in having a potent FM signal has often been noted by its competition as a significant factor in its rise up the Arbitron ratings since launching an all-sports format in August 2009.
I’ll finally be able to listen to the Red Sox games in Boxborough.
Excellent!