A lot, Bristol walked off with a reported $450K for finishing third. It depends on how far you go. I have watched the show since its beginning and have loved it, but starting with Kate +8 it has started to veer towards sensalism over dancing. I hope Chaz makes an early exit for his/hers and the shows sake.
Did you notice that they paired Chaz with Lacey Schwimmer..who's a very big-boned, muscular, athletic-style dancer..hardly a coincidence, methinks...