Coke as been sold in China for many years.
If Coca Cola is investing 4 billion in China, it’s because they’ve been pressured to do so. By China.
They’ll end up losing everything.
It depends on whether or not China nationalises them In which casem yes they will lose everything, but obviously they think they have a deal.
“Coke has been sold in China for many years”
True and going back to the 1920’s IIRC.
I grew up hearing how the attempt to render “Coca-Cola” into Chinese characters came out meaning “Bite the wax tadpole”. Now, Wikipedia isn’t perfect but their discussion of marketing translation nightmares pointed out that it was local Chinese distributors whose attempts at ideographic transliteration resulted in the above.
The Coca-Cola corporation engaged fleets of Chinese linguists who ultimately came up with four characters which both approximated the syllables Co-Ca-Co-La and which literally meant, “The mouth’s refresher”.
I also recall how Pepsico’s attempt to render “Come alive, you’re in the Pepsi generation!” into Chinese came out as “Pepsi brings your ancestors back from the dead!”
Anyway, somebody please tell us how more Chinese drinking Coke will enhance their global strategy to take over the world.
;^)