I called talk radio and got on the air back around 1990. The reason for my call? The guest being interviewed was a gay rights activist that was discussing that heterosexuals needn’t worry about getting aids from the homosexual comminuty (there was a lot of fear at that time about gays and Aids spreading to the population at large). Anyway, the reason I called was that during their commercial break they advertized an “Aids walk” and to get people to support it, they said they need to help because “anyone” is at risk of getting aids.
So when I got on the air I simply asked, very politely, which is it? They cut me off and went to the next caller.
Obviously support for government funding of HIV/AIDS programs is higher if people think that ANYONE can just make a wrong turn down a road and get infected.