KTLK lineup: Davis and Emmer, Beck, Limbaugh, Hannity, Jason Lewis, Neal Boortz, Coast to Coast etc.
Also http://www.minnpost.com/braublog/2011/08/05/30572/kfan_to_become_fm_station_ktlk_goes_am
>>Sports station KFAN-1130AM will soon ditch its AM frequency and swap spots with right-wing talker KTLK-100.3FM, according to informed sources.
In some markets, up to 50 percent of adults — especially younger ones — don’t touch the AM band, analyst Sean Ross estimates. Therefore, going FM should help KFAN battle Hubbard Broadcasting’s year-old AM sports competitor, 1500 ESPN.
Clear Channel Communications, which owns KFAN and KTLK, isn’t commenting, but it’s fair to say they wouldn’t mind repeating history.
Five years ago, Clear Channel switched Smooth Jazz KJZI-FM to conservative talk, ultimately vanquishing 1500’s long-dominant predecessor, KSTP-AM.
The KFAN-KTLK swap will happen before the opening of the Minnesota Vikings regular season Sept. 11, and conceivably, early in the exhibition schedule.
Clear Channel already simulcasts the Vikings on KTLK and KFAN, and was slated to do the same with newly acquired Minnesota Gophers football games. One team that will be better off is the Minnesota Wild. They, like the Gophers, switched to KFAN this off-season but were only on AM.
Is this a sign that conservative radio is fading? Nope. The move comes as KTLK’s ratings are near the top of its two-year range, buoyed by the strong performance of the recently debuted “Davis & Emmer” morning show.
In the June Arbitron ratings, KTLK had a marginally higher share of the total Twin Cities listening audience — 3.6 percent to KFAN’s 3.3 — but the sports station had roughly 50 percent more 25-to-54-year-old listeners.
The swap, then, is partly because sports has the bigger upside.
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This is an unbelievable screw up. This is considered a major market. What must their advertisers be thinking. I’m about 5 miles from downtown MPLS. The FM station is marginal and the AM station is unlistenable because of the static.