I had a Facebook last year, to see what it was all about. I dumped it last winter. I have an internet business where I have been considering creating a facebook, but I'm resistant. It's just a hassle. Right now all my marketing is on YouTube, and then I let the public spread the word virally, which they have been doing.
Anyone think Facebook might go the way of MySpace at some point...
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I think it’s inevitable. All their growth comes from more and more intrusions on their users privacy. Something better that doesn’t rely on advertising for all it’s revenue will come along and kill it.
If you have a business and you DON'T use Facebook and other relevant social media, I would ask you for a business case as to why you don't, rather than why you should. You see the value of advertising, based on your use of YouTube. Why not use Facebook to provide preliminary information about your company, then use Facebook alerts to point "friends" aka "customers" to new YouTube videos? Better yet, just post videos to Facebook.