Am I missing something? The link on his page doesn't lead me to a PDF of the first chapter of the book. It first lead me to what looked like a shopping list for hair products, and now an abstract from a journal.
Kleon - thx much for letting me know. I in turn let Ron know and he fixed the link. He wouldn’t have known about the problem if you hadn’t taken the time to post the comment - so, again, thx for that. If you’d like, you can download that free chapter now.