"Until then, Apple’s practice of serving up DRMed downloads to paying customers more than two years after the company announced with big fanfares that it would abandon DRM serves as an important reminder: Once businesses and consumers buy into a copy protection scheme, they’re gonna have a hard time getting rid of it."
DRM=apple
DRM... to be fair, this was probably the only way Apple could convince the Recording Indust that it was okay to sell their songs via Itunes.
BTW, there was some software that would strip the DRM. Wonder if it still works.
Most Apple users are too stupid to understand any of this.
Make the words shinier.