Considering his gigantic donations to the Oklahoma State Cowboys' athletic department, Pickens might see those as fighting words.
I don’t follow sports so I assumed the commenter that I quoted meant that ‘Sooners never give up’ or ‘...don’t know when to quit’ or something like that. Since you point out he’s wrong and those are fightin’ words, could you, in a sentence or two explain the intent of using the Sooners or was it just a guess at a TX team?