it's about the thrill of the chase which means its about conquering which means it's about power which means it's about domination for them probably more than for men.
that's what feminism has given us. I prefer it the old fashioned way.
It also means that if you’re a guy, you’ll have a better chance of attracting a woman if she thinks you’re already in a relationship, if she knows that you aren’t currently seeing somebody, they are going to wonder why, and in general, they won’t buy the “I’m holding out for someone special” line.