I take it you’ve never experienced windburn. It’s distinct from sunburn.
Windburn is from chafing.
Sunburn is from sun.
Tanning is caused by exposure to sunlight - not from exposure to wind or cold.
Sunburn is common among the light skinned in the dead of winter when they ski on a sunny day because they are getting the reflection of the sun off the snow, effectively almost twice the amount they had become used to - and usually all day - and without much protection.