Yep, there's the 1 month requirement of service from Verizon in the text under the picture. Bizarre requirement.
Somebody in marketing REALLY messed up. It should have been embedded in the price with “one month free subscription to Verizon included”.
I got my Google Nexus One phone for free at a Linux Convention. It was an unlocked phone so I slid in my SIM card, called t-mobile to try out 3g and I have left it on since for $30/mo. t-mobile did not require a contract for existing phone customers. I could have gone month to month. If I had had to have a contract I may never have turned it on. Once you try a 3g enabled device it is hard to give it up.