Plus, they are starting an advertising campaign, the Conscious collection of using greener materials, as well as taking the scraps left over from the Big designer house cutting room floors and recycling.
Sweaters are often not stitched around sliced button holes..so will not always remain closed. Keeps the cost down on such garb.
So $35 now..soon more affordable at $15 at mark down.
BTW,Did anyone ask how much her shoes cost!
Typical H & M model, perhaps The First Lady is trying to attract "an older crowd" to H & M. Madonna, Jimmy Choo, Stella McCartney most well known for using their designs or celebritydom in sales.
March of 2010, the H & M was criticized by pro-Palestinian groups [United Nations Fact Finding Mission on the Gaza Conflict] for opening its first stores in Israel highlighting Israel's alleged violations of international laws-"to that of fashion, investments and commerce." Boycott campaigns were held regularly outside company stores. I wonder if this will awaken some Palestine vs. Israel feelings again with the First Lady touting H & M.