I noticed this mumbo jumbo before but never new it was a scam by the web sites for hits. This business model has the same ability to work as Pets.Com did. Looks like the altruistic, liberal Zsa Zsa found a sucker to unload this turkey to and run with the cash.
I bet you’re right. Further down in the article it says, “But Google’s weaknesses aren’t permanent. Search engines’ algorithms are getting better at detecting keyword gaming.” Arianna probably knew the jig was almost up and unloaded HuffPo while she could.