Border’s, like B. Dalton, prices are ridiculous compared to Amazon for physical books.
Compete or die.
I love Amazon, but I always check Half.com first. I get new items at rock-bottom prices all the time.
Amazon does not have the overhead that Borders has. Amazon doesn't charge sales tax for most of its customers. I have a Borders less than 8 miles away, but I haven't been there in over a year. I think the age of brick and mortar is fading away, unless the government kills online commerce, which it well might.