Once Google comes out with their OS, Microsoft is toast. Microsoft’s Windows 7 treats people like idiots, and that doesn’t create product loyalty.
Au contraire, I believe it does. Casual market is where the money and the masses are. Think windows beat Unix by being more technically advanced? Nope, it was easier to use.
I'm a techie and believe me I hate the casualization of technical things, but it does do a lot of good though (so I'm not too upset). Look at Xbox 360 it was losing to the Wii in sales until this year. And finally in North America they are beating the Wii in sales....guess what they did? They went casual with it. Kinect is selling like hot cakes in the morning and it's 100% casual (so far). But if everyone ends up with a kinect I'm certain there will be some hardcore games that come along.