Jeter needs an untarnished legacy much more than he needs a 5-10% raise.
If he comes off as greedy and willing to betray the fans for extra cash, he could create a Favre-in-Green Bay situation for himself.
http://riveraveblues.com/2009/07/jeters-house-the-biggest-on-the-block-14657/ He gotta pay for his new house.
"My offer is this: Nothing. Not even an incentive bonus for winning the World Series, which by your own words if you don't win then the entire season is a total and utter failure"