You could have said the same thing about Microsoft over ten years ago.
I agree, but they got complacent. Microsoft needs to radically change or they are GM part two. The lesson learned is that Apple needs to continue to produce a high quality product or they too will be surpassed by someone, a Korean or Chineese company, and we do not need that.
MSFT has almost $56 billion in current assets versus $36 billion for Apple.