You are “one of them”? Which? A mom and pop shop? And you don’t HAVE your MS Certs? I am not a shop and I have both MS and Apple basic certs. They don’t cost much to take a test for a couple hours. The Apple one costs way more than the MS though. Most of the senior BB Geeks have some certs too. Now the average bench kid doesn’t, but still, to copy files over is cake for BB and all profit.
I’m just me who apparently does OK. Break/fix and other stuff is one thing I have going.
Ironically for a long time I carried MS certs and no one cared. After a long time I let that go and after that people would talk to me.
I need to get around to an Apple cert. Every now and then I see an Apple tech job out there. I’ve worked on some towers and a notebook in Apple land.