[adorno]

By using TV ratings.

TV ratings for different sports don't tell the whole story.

When a sport has games every day of the week and a baseball team has 162 games to play versus 16 total for football team and games once a week, the TV ratings will fail to tell the whole story. It's apples versus oranges.

The total story is told with total audience, including stadium attendance, total viewers on TV, total listeners on radio, and more. TV ratings is just one component towards measuring the popularity of a sport.

[Terpfen]

TV ratings for different sports don't tell the whole story.

They do when you compare championships. The 2009 NBA Finals did better than the 2009 World Series, and both were blown away by Super Bowl XLIV. SBXLIV trumped the series finale of M*A*S*H as the most-watched television event in American history.