Answer: Demonstrates to 'the folks back home' that he cares passionately. It gathered to him 'media attention.' It gives him an opportunity to assume the mantle of instant recognition with the possibility of becoming a 'leader!' Those are a few of the results of his media exposure.
Seems he is following in the footsteps of his BUFFOON leader to me.
Acting like a loud mouth spoiled child won’t go over very well with the masses, but that’s just a guess.