If cheer leading could be turned into full contact cheerleading it might qualify as a sport. Or if the cheers could be judged against the other team and them added to the scores of the football teams they are cheering for it might also qualify as a sport.
I guessed you missed that this would be competitive cheerleading. It's nearly as athletic as gymnastics, certainly much more so than say, Golf or bowling.
cheerleading is "too underdeveloped and disorganized" to be treated as an official collegiate sport.
The judge is full of caca del toro.