No way Apple will jump in and be profitable from day one; that just doesn’t happen. It costs money - LOTS of money - to design and build hardware, especially something as focused as a gaming console.
Apple doesn’t have anywhere near 45% of any market, save the music player market in the US. Overseas, and in all other markets (cell phones and computers) they are a small player overall. Down in the single digits, or at best low-mid teens.
It took Nintendo a decade to dethrone Atari. It took Microsoft the better part of a decade to beat Sony and nearly take the top spot from Nintendo. Apple will have that long road to take, and not just Microsoft to fight - they’ll have Sony and Nintendo to contend with, both of whom are extremely focused competitors.
Microsoft will make back their investment on Xbox in another 2 years, and they will continue to make big bucks on it long-term.
No way huh?
I bet ya said that about iPhone too...
This is just my version of the “wait n see”. OK
Apple doesn’t have anywhere near 45% of any market, save the music player market in the US
. . . they just target the top end, most profitable niche in a market, and dominate that. Making commodities just isn't Steve Jobs' bag.Apple will make a gaming console when, as, and if they can pitch it as "insanely great" and back it up. They don't want to compete in a category, they want to transcend the categories in our collective minds.They want to surprise us. "Oh, and one more thing . . ."
So no, I don't expect Apple to enter the gaming console market as currently defined.
IMHO