Progressive must make a huge amount of money to have their commercials running 24 hours a day on every TV and radio station in America, every day for months, years.
They're not buying expensive prime-time, which allows them to buy lots of cheaper time. Their ad budget is about $175 million/year, out of an annual revenue of $14.6 billion.
110 posted on 06/11/2010 1:24:43 PM PDT by Bubba Ho-Tep
("More weight!"--Giles Corey)