[Timocrat]

If they’re going to save the “Big 12” why not add SMU, Rice, Houston and BYU to your Utah and TCU. Lets face it this whole thing is about TV $’s so tieing up Dallas, Houston and the State of Utah would make the new conference a lucrative TV package.

[Richard Kimball]

The Big 12 already owns the metroplex and Houston with the Aggies, Horns and Sooners. Utah has a population of less than three million for the entire state. There aren't enough fans to create television revenue unless a team has a national following like Nebraska or Notre Dame. The television networks are not going to try and build a national brand from scratch. They'll take the dollars on the table for a team that already draws lots of eyeballs.

[Terry Mross]

You’re basically talking about the left overs of the old SWC and throwing in Utah.