The Big Ten alumni base, which is very sizable in NYC, is not sizable on its own to drive the Big Ten network, but they add a nice bit of gravy on top of the local interest Rutgers brings.
I'm counting on a continued rise in the Rutgers football program. Recruiting has been going well (even very well, some years) but it needs to step up a number of notches. A couple top twenty rankings will start moving things to the next level. I'm an optimist on the program and if it turns out that way, the Big Ten and their network will be very happy to be here.
If you're right, they'll be stuck here. Tough luck!