So am I. There’s nothing wrong in demanding standards and transparency in marketing guidelines. If you market your olive oil as “extra virgin”, it had better be “extra virgin”, meeting a well-defined standard. This is exactly like our standards of gold. Gold sold as 18k had better be 18k, or someone’s going to be looking at fraud charges.
Labeling. If it says 100% cotton, it better be. If it says no peanuts [to avoid nut allergies], it better be.
If it says 70% chocolate, or Dutch process, or water process ... or that the ciffee beans are from Columbia. Nothing wrong with accurate labeling.
I use a simple system to judge the olive oil I buy. For salads I buy it in those slim black bottles with the square bottoms ~ the reason has nothing to do with elemental "quality" but with AGE. The bottles are smaller, look smart on the counter, and I'll use the oil up on salads and veggies sooner rather than later.
I buy Spanish grown olive oil for everything else. The reason is it's higher quality (no stuff floating in it), always the same quality bottle after bottle, year after year, and has good shelf life.
The virgin/extravirgin nonsense is for the food phonies!
The market solves this problem without any government interference at all.
Fraud is always illegal. Now that the G is involved you'll see even more collusion and higher prices.
If he tries to sell light Gold I Saudi Arabia, he will be looking for a new right hand, They might carry it around in trash bags, be assured, if it is marked .750, it is. Gold jewelry is sold by weight, with .750 priced at the .999 fine spot price.
barbra ann