Invite some real programs from west of the Rockies and make an actual competitive geographical conference.
Add Boise State, Utah, BYU, SD State, TCU (not west of the Rockies, but probably eager to get into a BCS conference so they won’t get screwed out of title shots anymore), and Air Force (just astride the Rockies). Each of those schools has had more success and/or more NFL players than Colorado in the past 20 years.
Hawaii too.
Looks as if the Big 12 will be split between the Pac 10 and Big 10.
I think the Pac-10 is very wary of inviting those teams because of academic standards and/or small media markets.