I'm not sure if its true or not, but I heard what is driving the 3D market is not the demand for 3D movies, but because the Chinese who can have copies of the movies on DVD the day the movie hits the theaters in the U.S. have no ability to copy the movies in the 3D media.
As for the 3D itself, I'm not impressed either. The effects are subtle and not worth an extra 3 or 4 dollars a ticket. There not like the effects they had back in the 1950’s when they would toy with the audience with objects coming out at them. That was a novelty, and it was fun. This new 3D is a rip off.
Naysayers on theater 3D...should have watched Avatar 3D via IMAX. An enthusiastic believer you would be...unless you just prefer to be a contrarian.
Avatar on IMAX 3D was sooo cool. Not at all gimmicky. Or the NASA Shuttle Mission IMAX 3D Movie previews that were shown with Avatar. Wow oh wow...it was like you were out with the astronauts during the spacewalks!
Just one example from Avatar...when the little lighty-floaty-thingies were shown, you would swear they were floating above the heads of the folks in front of you in the theater. Very cool!
My family will pay the price for an IMAX 3D ticket if the movie is worth it.