You have to understand, that is PURE television marketing. It’s the same thing as the news teasing a story for 45 minutes, to get you to stay tuned (and watch the commercials) (that’s the only thing they care about).
They paid BIG money for the Kimmel show, the advertisers did, and they wanted as many people as possible tuning in. They showed them at the end, so they had as many eyeballs as possible watching the ads.
The fake endings were amusing, standard Kimmel fare, and to be honest, to be expected from Kimmel, that’s what he does.
They hype? That you can blame entirely on ABC and their advertisers.
That’s why I rarely watch network TV. It’s back to cable for me - Rescue Me starts soon!
I work in Marketing. ABC blatantly told people that there will be alternate LOST endings and having it be skits is bull. Its a great way to piss off loyal viewers who have stuck with this show for the past 6 years
I’m still pondering the ending.
That said, take away the commercials from the Kimmel show and you have, maybe, 20-minutes of interviews. It was disgracefully loaded with commercials. Total waste of time and the “alternate endings” were blatant false advertising. If ABC wanted a memorable post-mortem, they failed miserably.