For most people that would be true but there is a certain percentage of the population that doesn't care. Apple customers will buy anything Apple puts out regardless of the price or the quality. Harley-Davidson buyers are exactly the same. HD makes junk and grotesquely over charges because their customers will buy anything they make. Except for maybe the V-Rod but that went against everything Harley stood for.
Apple and Harley-Davidson are both considered cult brands.
For most people that would be true but there is a certain percentage of the population that doesn't care. Apple customers will buy anything Apple puts out regardless of the price or the quality.
If you were talking about 12 years ago, approximately, then you would be talking about a "real Apple/Macintosh group" of people. But, I can tell you for sure, now ... that those people don't even come close to a majority any more. There have been so many new people coming in, that the "Apple group" doesn't exist any more. These are people who are new and more coming in all the time.
For example, the Apple Retail stores show that their sales are at least 50% to non-Apple users before. That's been going on for a long time. These people are those who have "jumped ship" to the Apple brand. I'll guarantee you, that coming from another platform and other products (whether computer or phone or music player), they would "jump right back again" -- if their expectations were not met.
I think you're about one decade too late for that argument ... :-)