Interesting that your comment is the exact opposite of the truth. People buy PCs because of what they do. People buy Macs because of what they represent.
Very true! :-)
Another variation on this "theme" is that people only buy things because "marketing" tells them to do so ... LOL ...
Good grief! Some go off on this "marketing mantra" that the only thing that Apple has going for it is simply "marketing" (as that's the only thing that Apple is good at) and they sell lousy products, which don't work right and are the worst products you can ever get.
In fact, some of these people who say that, apparently think that a company can "market like crazy" for the last decade and no one will ever get a clue that they've been sold crappy products for the last decade ... LOL ...
I think I know who the "crazy people" are in "this story" -- it's the ones who hold to this "magic marketing prowess" of Apple ...
For example, here's a features list for the recent Apple iPad. Heck! There are people who can probably use this as their only computer and need no other one around ... (and with many people, having a desktop is "overkill" for them and what they do).
Watch the iPad video
All of the built-in apps on iPad were designed from the ground up to take advantage of the large Multi-Touch screen and advanced capabilities of iPad. And they work in any orientation. So you can do things with these apps that you can’t do on any other device.
Safari
iPad is the best way to experience the web. View whole pages in portrait or landscape on the large Multi-Touch screen. And let your fingers do the surfing. Learn more
There’s nothing like the Mail app on iPad. With a split-screen view and expansive onscreen keyboard, it lets you see and touch your email in ways you never could before. Learn more
Photos
A vivid LED-backlit IPS display makes viewing photos on iPad extraordinary. Open albums with a tap. Flip through your pictures one by one. Or play a slideshow and share your photos. Learn more
Videos
The 9.7-inch high-resolution screen makes iPad perfect for watching HD movies, TV shows, podcasts, music videos, and more. Learn more
YouTube
With the YouTube app designed specifically for iPad, videos are even easier to find. And on the amazing iPad display, they’re more fun to watch. Especially in HD. Learn more
iPod
Reach out and touch your songs. View your album art full-size. iPad makes music look as good as it sounds. Learn more
iTunes
Millions of songs, thousands of movies and TV shows, and so much more. Browsing and buying are just a tap away. Learn more
App Store
You’ll find more than 150,000 apps on the App Store, and iPad can run almost all of them. Including everything from games to productivity apps. Learn more
iBooks
Reading is a joy on iPad. Text looks crisp and bright. Pages turn with a flick. And you can buy new books from the iBookstore. Just download the free iBooks app to get started.1 Learn more
Maps
See more of the world with iPad. Find locations easier than ever with street view, satellite view, or new terrain view — all using Google services. Learn more
Notes
With its large display and onscreen keyboard, iPad makes it easy to jot down quick notes and keep important information on hand. You can even email yourself reminders. Learn more
Calendar
Work, home, and everything in between. Your schedules are easy to read and easy to manage on iPad — even all at once. Learn more
Contacts
With Contacts on iPad, you can see much more than just names and numbers. And you can do more with them, too. Learn more
Home Screen
With just one press of the Home button, you have access to every app on your iPad. Learn more
Spotlight Search
No matter what you’re looking for, Spotlight Search can help you find it. Learn more
Accessibility
Universal access is built into iPad. So right out of the box, Apple makes it easy for people with disabilities to enjoy all that iPad has to offer. Learn more
iWork
The iWork productivity applications that you know and love on the Mac — Keynote, Pages, and Numbers — have been completely redesigned for iPad.2 So you can create great-looking presentations, documents, and spreadsheets. All using just your fingers. And while they’re easy to use, they’re also the most powerful productivity apps ever built for a mobile device.
Keynote
Create a presentation with custom graphic styles, elegantly designed themes, stunning animations and effects, and powerful new features designed just for iPad. Learn more
Pages
Pages has everything you need to put your words into beautiful documents. Including Apple-designed templates and easy-to-use formatting tools. Learn more
Numbers
Numbers includes over 250 easy-to-use functions, an intelligent keyboard, flexible tables, and eye-catching charts. So you can create compelling spreadsheets in just a few taps. Learn more
All I had to do was watch my 67 year old sister go to town on her new iPad. Any one who watches something like this, know who Apple targeted with this device.
I have to work on her computer remotely, hopefully after we get her synced and backed up, my services will no longer be required.
I'm also not saying that Apple is the only one to do this.