I’ve had the pleasure of meeting him twice and visiting his operation in Honduras. Awesome guy and his brother is a hoot as well.
I have a lot of respect for what Rocky accomplished in a short amount of time, especially considering he was up against an entrenched Latin culture that has a very different way of doing business, I read in an article, where Rocky described the cigar business akin to a mafia-controlled business that doesn’t take kindly to outsiders entering their space. But he did it by making an exceptional smoke, marketing it well and spending an enormous amount of time on the road in small cigar shops meeting his customers and promoting his great smokes. I briefly met him once at such an event and agree with you that he is a great guy.