Yeah, unless it is played all the time on corporate radio it isn’t going to see much in sales. And you have to compete with pirating, and people who are in to a band like Dirty Projectors know how to torrent. So no matter how much buzz you get people aren’t going to take a chance until you have those huge singles like Kings of Leon did.
Kings of Leon were “sold” as a family band before they were sold on the basis of their music.
It was all about their backstory.
I don’t buy hype.