THey are paying three people for a morning talk show. That’s a lot of money. I guess Brian is the cheapest of the bunch.
oh I get that whole budget thing .. suppose the days of ‘teams’ on radio are at their end. If the DC market can’t afford it, what market can?
It’d just be interesting to know how much audience this team attracts to the station, what their ad rates are, what ending the show will cost in terms of audience. Their move to fire Chris Plante was a classic in management having no clue what the audience wants. WMAL certainly has its audience identified, but do they know what that audience wants?