Googles insurmountable challenge is that the habits of mobile device users are evolving and moving rapidly away from traditional search.
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The successful Apple app is essentially a tiny search engine in a box
I don’t find myself using the phone to search for things instead of the computer.
I do find myself searching for things I would not have bothered with before. If I want to check the new videos, I don’t go to the video store, I check my phone to see if there is anything interesting before I drive to the store.
Some things never warrented sitting down at the computer to look up, but having the phone in my pocket makes the mini searches worth the effort.
“How Apple Killed The Future Of Search”
I seriously doubt this. When I want to do any kind of intensive search for information on the Internet, I like using a full-size keyboard, it’s so much faster than using a tiny keypad. Young people have gotten incredibly fast at pressing the tiny buttons on the iPhone, but still, it’s just not comparable to the speed with which you can work on a full-size keyboard, and the only real advantage I can see for saarches on the iPhone is the portability.
Hoo-boy... look at what Apple “killed” ... :-)