It is good sales.
Most school districts are liberal, so they are trying to appeal to that audience emotionally to overcome price objections.
My company sells products into many markets. When we sell into the architectural market, we talk about green buildings, recycled content, sustainability, etc.....all the buzzwords that get the customer excited.
I suggest you discard the letter.
I know, Liberals wrote the book on cognitive dissonance.
I would discard it, but I don't want one of the teachers around here seeing it in a trash can. Last thing I want to do is have to resign my position over being ORDERED to pursue this companies offer.
From a service/price point, their offer isn't that good.